Video is engaging, exciting and emotive and at the forefront of the fast-changing way in which people digest and consume media.
We don’t want you to miss out on a slice of this pie.
Video marketing is among our armoury of weapons to make sure you are triumphant on the business battlefield.
From an explainer video - a short video explaining products or services – to a vlog (video blogs) and video interviews or presentations through to tutorials, product reviews, product demos, live streams, testimonials and video ads, we’ve got you covered.
We focus on creating videos that are entertaining and engaging as well as shareable.
Tying this in with a PR drive, we can help you push these out via press, digital and social media in order to get shares, likes and coverage.
We are rapidly moving towards a “video first world”, a term coined my Mark Zuckerberg.
He said: “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.”
Facebook statistics already indicate this is in motion.
After all, of its myriad of advertising content, Facebook videos - those uploaded to the network and live-streaming videos – are the most devoured, with up to 8 billion views a day.
But if it’s popularity is growing; how do you stand out?
Content is key to getting people to watch. Our team knows how to create short, attention-grabbing clips that get your message across succinctly.
All our video content includes text overlays too – simply because an incredible 85% of online videos are watched without sound.
Before we set up, record, or edit anything, we address the purpose of your video. What’s the goal? To increase brand awareness? Sell tickets to a theatre tour? Launch a new product? To start a conversation?
This ties in with our PR strategy approach – our insistence that everything is done for a reason. With video production, every decision made during its creation will point back to its purpose and what action we would like our audience to complete after watching it.
We can work within tight timeframes and strict budgets too.
Video can be expensive, but it doesn't have to be.
We can bring in our graphic designer to create lower third graphics, for example. Or we can link you to our award-winning journalists who can interview you to camera.
Our copywriters can also draft you a compelling script.
Of course, there's a time and place for videos to be off-the-cuff. But most businesses need some kind of structure to their content.
This can be quite a daunting process for the uninitiated, but our team are very clever at ditching the complex sentence structures and eloquent clauses in favour of some punchy soundbites.