The tactics involved in digital public relations are relatively similar to those of traditional PR but the channels are more complex.
After all, digital PR has the added benefit of impacting SEO and link building across the web and these measurable, digital tactics provide tangible results and insight.
Digital PR involves gaining high-quality backlinks from websites and online publications and honest customer reviews.
It helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they follow. And ultimately, it works by impacting a website’s search engine visibility and ranking.
While traditional PR often focuses on traditional channels (newspapers, magazines, radio, broadcast), digital media is more focused on online media which, let's face it, is rapidly overtaking traditional print publications and even TV.
This includes publishing articles and press releases, working with bloggers and influencers, using SEO content writing to secure more visitors to your website, using social media to gain exposure and building brand trust through online reviews.
To make the most of these channels, you need an understanding of Google’s guidelines and ranking signals to improve a website’s visibility in the search results - which is something we have in abundance.
We use digital PR as part of your overarching PR strategy - particularly where you have specific objectives which would be best met using online channels.
This might involves concentrating on:
Unlike traditional PR, which has limited metrics to work with, digital PR is a much more data-driven marketing strategy.
This is largely thanks to Google Analytics which allows you to track data that shows you how successful your work has been.