digital PR

The tactics involved in digital public relations are relatively similar to those of traditional PR but the channels are more complex.

Charlie Watkins landscape

After all, digital PR has the added benefit of impacting SEO and link building across the web and these measurable, digital tactics provide tangible results and insight.

What is it?

Digital PR involves gaining high-quality backlinks from websites and online publications and honest customer reviews.

It helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they follow. And ultimately, it works by impacting a website’s search engine visibility and ranking.

While traditional PR often focuses on traditional channels (newspapers, magazines, radio, broadcast), digital media is more focused on online media which, let's face it, is rapidly overtaking traditional print publications and even TV. 

This includes publishing articles and press releases, working with bloggers and influencers, using SEO content writing to secure more visitors to your website, using social media to gain exposure and building brand trust through online reviews.

To make the most of these channels, you need an understanding of Google’s guidelines and ranking signals to improve a website’s visibility in the search results - which is something we have in abundance.

A strategic approach

We use digital PR as part of your overarching PR strategy - particularly where you have specific objectives which would be best met using online channels.

This might involves concentrating on:

  • Improving you SEO and rankings — publishing on high-authority websites and getting links to your website that will push you up the rankings for your target keywords. 
  • Boosting website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website. 
  • Building brand trust — our team make sure your customers only see good things when they type your company’s name into a search engine. 
  • Generating leads — which we do by putting your products in front of a relevant and interested audience. 
  • Increasing sales —any campaign should generate leads, and quality content on your website will channel those leads through a conversion funnel and turn them into paying customers.

Measuring success

Unlike traditional PR, which has limited metrics to work with, digital PR is a much more data-driven marketing strategy.

This is largely thanks to Google Analytics which allows you to track data that shows you how successful your  work has been.