Ufford Park

Ufford Park Hotel, Golf and Spa is a highly-successful and well-established family business which our team has worked with since 2015, providing PR support, advertising and awards writing.

Ufford Park grounds birdseye view3

We came on board after the venue - opened by Shirley and Colin Aldous in 1992 – changed hands with their daughter Tarnia Robertson taking over the reins as managing director.

Our work has involved celebrating the changes that have brought new customers to the venue.

The changes

Only a third of family-owned businesses last into a second generation.But five years after taking on Ufford Park from her parents, Tarnia is proving that fresh eyes and forward-thinking equals future-proofing.

With her parents blessing, she has undertaken an extensive programme of refurbishment, designed to both update the facilities and make the hotel more family-friendly.  

Ufford Park’s 90 bedrooms have been totally refurbished , the Park Bar and Restaurant has undergone a stunning transformation and the introduction of Congo Rapids Lost World Adventure Golf in 2016, provided a leisure activity that could be enjoyed by all ages.

In addition, changes have included several environmental initiatives to protect wildlife, engage with the local community, boost recycling and reduce waste.

Ecological renovations that have made it sustainable, maintainable and inspirational.

Awards success

Much of our work to elevate the reputation of the hotel, golf and spa venue has been involved in entering awards that celebrate businesses.

Recent success has included:

  • Winner of The Greenest County 2019 Award for Greenest Business.
  • Finalist in 2019 National Business Women’s Awards
  • Norfolk and Suffolk Tourism Awards 2019 finalist for Best Staff Training Category
  • IOD East of England Director of the Year 2018
  • Winner of the Regional Family Business Director of the Year Award 2018
  • 2018 finalist in The Good Spa Awards

We have also worked with the team to secure a Quality in Tourism 3 star silver award for 2018-2019

Outcomes

This year our work on this account has evolved. While we still offer marketing support to the inhouse marketing team, we also provide a more comprehensive list of PR services including crisis comms, digital PR support and media liaison.

This has led to increased local press coverage of all hotel news in the regional press.

We have also been working on raising the profile of Ufford Park as a wedding venue in local wedding publications such as Your East Anglian Wedding and promoting the Ufford Park Spa facilities and leisure events in local glossies such as Suffolk Norfolk Life and Suffolk Resident.