In the days of The Great Resignation, it has never been more important to make your business stand out to prospective employees. That’s why investing in PR is vital to boost recruitment.
Here, Account Manager Lauren Alcock explains why good PR can make all the difference.
In a world of social media and mass communication, word of mouth is simply not enough to build your reputation and get your name in the right places. Likewise, not tapping into the wealth of talent looking for a change could see you miss out on the best employees.
PR can be the tool your business needs to take recruitment to the next level.
You could post the most amazing job advert – but if your prospective employee is uninspired by your website or concerned by your reputation, you could easily lose the perfect person for the job.
Ensuring your company and its values are clearly publicised and understood will make certain you have the right candidates apply.
PR professionals are experienced in making sure their clients put forward the best versions of themselves. They are trained to know the values to highlight and the messages to convey which showcase your business in the best light.
That’s why so many businesses are now not just turning to PR agencies for reputation management and media relations – but for recruitment, too.
The first step to building any PR campaign is deciding on a narrative. The message and vision you are trying to convey to candidates shouldn’t be rush or overlooked.
It is vital to think about who your target audience is – what they want to hear and how you can attract them to your business.
Things to consider include explaining the opportunities and benefits your business offers, how company culture is pinned to growth and what day-to-day office life entails. This is a chance to highlight everything that makes your business great.
Putting your messages at the forefront of your advertising helps make you stand out over competitors.
Just like with any good PR campaign, building a strategy for recruitment can involve numerous channels. Even if you have strong messaging, your recruitment campaign will go nowhere if you’re not sharing to where your target audience is.
Social media and utilising relationships with local press contacts can certainly come in handy – but there are many more to consider. Blogs, podcasts and video can all prove opportunities to open doors to the ideal candidate.
Award entries are another highly successful avenue any good PR company will explore for its clients. Securing award wins showcases your business as the ideal employer and one on an upwards trajectory.
At Prominent, our team of former journalists are expert copywriters with a proven track record in award writing. We’ve secured numerous awards and shortlistings for our clients, both on a national and regional basis – no matter the size of the business.
With decades of experience throughout the team, Prominent are here to help with all your PR needs.
We have the tools and the knowhow to make your business stand out above the rest and bring in the best talent around.
Contact us today to help kickstart your recruitment journey.
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Email us on: hello@prominentpr.co.uk
