Pilgrims Pre-Preparatory School, Bedford

Pilgrims Pre-Preparatory School is an independent school in Bedford for children aged three months to seven years.

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Our sister agency RB Agency has managed their advertising since 2012. Prominent began working with Pilgrims in 2018 to provide PR support.
We agreed to work alongside RB Agency to promote Pilgrims’ open days and attract prospective parents from around the Bedford area.

Objectives

Our brief was to increase the profile of Jo Webster as headteacher. This included regularly finding opportunities to represent the views of Pilgrims school to the wider education community.

We were also asked to bring out her personality through column-style blogs. On top of this the school wanted to utilise its website to connect with existing and prospective parents.

The school wanted to strengthen its relationship with the press including local media and trade journalists.

Work included:

  • Managing the website and ensuring all information and documents are up to date
  • Drafting monthly blogs
  • Writing award entries
  • Managing Pilgrims’ Twitter and Facebook accounts and using these platforms to promote open days
  • Producing social media videos to promote the open days
  • Managing google analytics and executing a monthly PPC campaign
  • Attending and producing a comprehensive report for quarterly governors meetings
  • Designing and arranging the printing of collateral including Pilgrims’ Little Book of Extras
  • Identifying editorial opportunities and news stories to secure coverage in the press


Outcomes

Over the last year, attendance at Pilgrims’ March open day has increased and enquiries from parents have also increased.
Pilgrims was also shortlisted in the Independent School of the Year Awards 2019.


Client feedback:

“Not only do RB and Prominent provide strategic thinking across a number of different media outlets, but they deliver creative solutions to our communications requirements. Their overall approach results in our message reaching the parent with whom we want to engage and attracting them along to our open days and other events throughout the year.”
Karen Sinclair, Pilgrims Pre-Preparatory School.