Mister Jack

Mister Jack is an events promoter who came to Prominent for help managing a trio of shows in Ipswich.

The concept – which included food, live music, burlesque performers and circus entertainers – was new to the area.

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With no database and a very short time frame, Prominent was charged with creating a buzz, securing media coverage and generating ticket sales.

Work included:

  • Interviewing some of the stars to find news hooks for media coverage.
  • Contacting large corporate firms in Suffolk and offering them a batch of free tickets to sample the first event.
  • Building a database of people interested in burlesque and live music and securing contact details for mailouts with the promise of discounts on tickets.
  • Event management at all three shows.
  • Booking photographers, videographers and securing reviews in local newspapers.
  • Management of social media channels.
  • The launch of a number of competitions to win tickets, helping us to spread word of the events to a larger, targeted audience.
  • Creation of a survey to get feedback from people who attended the first event – which had a 70% return and was used to improve on the concept for the next two shows.
  • Copywriting on all websites and promotional materials.

 

Results:

  • All three events were a sell-out success.
  • Mister Jack now has a database of 300 names and email addresses for future promotions.
  • Full-page features on two lead performers were secured in the regional newspaper.
  • An interview on prime-time radio.
  • Prominent was asked to event manage Mister Jack events for Christmas, including booking acts, caterers and venues.

 

A spokesman for Mister Jack said:

“The Prominent team have played a big part in bringing our event concept to reality. They are a committed, hard-working and dedicated team who always go the extra mile – doing whatever it takes to make the events a success. I thoroughly enjoy working with them and know I can rely on them 100% to deliver the best service."

 

This is not party planning. Prominent are strategic event management partners who approach every project with meticulous attention to detail. This exceptional service means clients can trust that their event is in capable hands.