Apex Roofing chose to work with Prominent because of our specialism in the construction sector.
PR included building and maintaining a company profile, positioning owner Jackie Biswell as an expert in her field and targeting B2B as well as B2C.
- Our strategy included media relations, social media, online PR, stakeholder engagement, sponsorship, event attendance and collateral production.
- We wrote expert blogs and features for other trade press.
- We piggy-backed on news stories and topical issues to create a platform for expert opinion.
- We entered the company into a number of awards.
- We secured and wrote a monthly column in Roofing Today.
- We linked Jackie to Ladies in Construction and utilised the #notjustforboys campaign.
- Apex was shortlisted in the Lowestoft and Waveney Chamber Awards - Most Promising New Business 2014.
- Jackie was shortlisted in the Women in Construction Awards - Business Leader of the Year 2015.
- Apex was runner up in the Builder & Engineer awards category of supplier of the year in 2015.
- Jackie won the title of Business Leader of the Year in the national Women in Construction Awards 2016.
Jackie Biswell, Managing Director of Apex Roofing said:
“Apex have been extremely pleased with the service provided by Prominent. Helen and the team have worked hard to increase the Apex company profile and help us build our business in a cost-effective manner.”
- Prominent was shortlisted for the CIPR Pride Awards for the Anglia, Thames and Chiltern region 2016 in the Corporate and Business Communications campaign of the Year category for its work with Apex.
Awards for client
- Lowestoft and Waveney Chamber Awards - Most Promising New Business – SHORTLIST – 2014
- Women in Construction Awards - Business Leader of the Year – SHORTLIST – 2015
- Builder & Engineer awards – Supplier of the year – RUNNER UP - 2015
- Women in Construction Awards - Business Leader of the Year – WINNER – 2016
We do not take a scattergun approach to PR. Instead we identify and target specific platforms, publications and mechanisms to raise the profile of a business and link it directly to the people it wants to connect with.