Sophie manages our media buying department and works closely with Abi on providing digital marketing services for clients.
Having started out as an apprentice in September 2015, Sophie has climbed the ranks effortlessly to her current role as marketing manager.
Sophie boasts an array of skills including an impeccable eye for detail as well as the benefit of having many long-standing relationships with her clients, most of whom have been advertising with her since she started.
Her adept knowledge of advertising with both local and national publications is second-to-none and she is the go-to expert for clients who wish to increase brand awareness and drive revenue. She handles a range of digital and traditional campaigns and ensures adverts are reaching the desired target audience through the highest quality channels at the lowest possible price, ensuring her clients’ campaigns are making the right impact.
Alongside her professional experience, Sophie has a diploma in advertising and marketing which has enabled her to gain essential knowledge in media planning and market research as well as social media marketing. Sophie is also Google certified in both Google Digital Garage and Google Analytics, accreditations given to individuals that show expertise digital skills and analytics, enabling her to offer a broader range of advertising options for clients who are keen to transition into the digital sphere.
More recently, Sophie has been working closely with marketing director Abi to provide a full digital marketing service for clients. This includes using her knowledge of CRM systems to implement changes to websites, undertaking content analysis to ensure websites are SEO-optimised as well as campaign reporting for e-newsletters.
An accomplished horse rider, Sophie still undertakes regular rider training to learn new skills and to also improve on her current skillset. This is a testament to Sophie in the workplace, who always jumps at the chance for training opportunities and revels in the chance of learning something new.