Helen heads up the team and leads its strategic direction.
She oversees all client accounts and has created award-winning strategies for businesses in the lifestyle, legal, education, construction and public sectors. Always available for consultancy, she is accessible, approachable and adept at delivering campaigns and communications with cut-through.
Helen started Prominent in 2014 at her kitchen table with five clients who remain with the agency today. Since then the business has grown 60% year-on-year and has become a multi award-winning team of 12.
A magnificent communicator, Helen takes a collaborative approach to client work and utilises the specific skills of her team to ensure each client gets experts on every element of their account delivery.
She is also a superb mentor and has a knack for spotting and nurturing talent which has allowed Prominent to take on a number of apprentices who have all stayed with the business long after their training finished.
Helen insists that no PR actions should be completed "for the sake of it". Instead all her strategy work is fixed around a client's aims and goals and every single action is completed with these in mind.
This allows a business to measure the success of the PR operation in terms of their objectives and helps the client to reach target markets and audiences with thoughtful, clever communications.
This method is also interwoven with plenty of creativity which Helen, with her infectious enthusiasm, is well-known for. She has an open and inviting approach and a gift for problem solving - all of which has been recognised by her clients, team and industry peers.
She has won an array of awards in her career so far including:
The East Anglian Business Awards judges said of her:
“Helen is a dynamic leader and this has allowed her business to be shaped in a specific way which allows flexibility and growth. Helen is thorough and calculates risk extremely well especially when it comes to staffing and tendering for new business – if it is not right for the organisation Helen has a strong will to say no. With high standards of customer service at the forefront of everything Helen does, her business has gone from strength to strength. The positive reputation that her business has secured has been built upon her ethos of creating a team of people that companies can relate to, connect to and value.”
To speak to Helen about PR consultancy and how Prominent can help you call 01473 276126.