Ellen Widdup is our Editorial Director and a former national newspaper journalist.
She worked for the Evening Standard for a decade and then wrote regularly for the Daily Mail, Mail Online and the Telegraph.
She has also contributed to The Sun, The Mirror, The Express, The Independent, The Sunday Telegraph and The Press Association and was a columnist for the East Anglian Daily Times for more than five years.
As a copywriter, she has provided content for corporate giants such as Barings Asset Management, CapGemini and law firm Slater and Gordon and retail companies Eastpak and Clarks Shoes.
She has also worked for health organisations including UNAIDs and the World Health Organisation and charities including Great Ormond Street Hospital – a copywriting project which led to her receiving a national award for writing eloquently and sensitively about a teenage patient with a terminal cancer diagnosis.
Her years on Fleet Street have given her an enviable ability to produce excellent, accurate copy to extremely tight deadlines, adhering to strict style guidelines and keeping documents legally compliant.
She has been involved in large rebranding exercises to help companies create consistent tone of voice across different platforms.
She has also been a driving force behind developing many of our creative concepts - including Make Ship Happen for the Sutton Hoo Ship's Company and Michael Recycle for East Cambridgeshire District Council.
Ellen's writing style is succinct, simple and jargon-free and she has an ability to take complex information and translate it into bite-size digestible copy which can be understood by audiences of different backgrounds and levels of education. This skill includes dumbing down without patronising and is extremely effective for businesses.
As a result, she is in demand in fields such as medicine, education, law, finance and construction – many of which struggle to connect efficiently with the wider public.
They also appreciate her no nonsense approach to news – she won’t write a story unless she believes it’s worthy of a newspaper article.
After all, she has the expertise to advise clients accordingly. She has written, subbed, edited and commissioned stories from journalists across the world and is adept at overseeing the work of others, re-writing sections of text, reordering stories and pinpointing newsworthy angles for maximum impact.
Ellen works on every single account in our agency. In fact, she oversees all content to ensure it is of an extremely high standard and is in line with the needs of the client and she writes all our award entries – with a 60% success rate for shortlisting.
She is a first-class trainer and mentor and regularly shares her skills and knowledge with all members of the Prominent team.