Angharad is an experienced account director who joined Prominent after several years working in an Essex based marketing agency where she was the liaison point between clients and the design team.
She has a particular attention to detail and is adept at understanding target audiences and planning strategies.
Angharad has particular skills in event management and was instrumental in organising the street party for Woodbridge in its bid to win Great British High Street of the Year 2018 – work which has won numerous awards for event management and for boosting tourism.
The work – for business and tourism organisation Choose Woodbridge which represents 184 businesses – celebrated the diverse make-up of independent and family-run shops and served to unite the business community and reach a national stage with a limited budget.
Angharad liaised with the GBHSA, run by the Ministry of Housing, Communities and Local Government as well as business owners, local charity groups, artists, performers, street musicians and schools.
She ensured every single group, organisation and individual had representation and, thanks to immaculate planning, the high street was transformed overnight with a party atmosphere thanks to a schedule of performances, turning empty shops into venues for exhibitions and encouraging businesses to decorate with balloons, bunting and banners.
Angharad’s event management tied in well with her skills in digital management for this particular client too and, as well as securing 77 pieces of print coverage, a piece on ITV Anglia and interviews on both BBC and local commercial radio, her work led to 2,300 votes for Woodbridge on Twitter throughout our campaign with a further 1,005 posts on Instagram. This resulted in the town receiving the Highly Commended title.
All Angharad’s work is focused on objectives and goals which is why she account directs a number of clients whose strategies are an integration of marketing and PR.
Commercially minded and very focused, Angharad is adept at building relationships with key commentators, industry spokespeople and senior journalists.
She directs and leads PR projects and, as a senior member of the business, works on many of our new business accounts as well as growing existing accounts.
On top of this, she is a fantastic people manager and has a natural flair for nurturing and leading a team due to her patient nature and calm approach.
As a result she has mentored most of the junior staff in our team and helped them develop their career paths.