With increasing competition to attract new students, the power of PR and marketing for independent schools, multi-academy trusts and universities is becoming more apparent.
And that’s where Prominent can make a difference. We can help educational establishments stand out from their competitors. This will increase enrolment numbers, recruit new teaching staff and retain current teachers.
A strong PR strategy is created by identifying the business’ objectives and target audiences, including pupils and parents, teachers and stakeholders. We work closely with our clients including headteachers and marketing directors to form the perfect strategy to meet those requirements.
Our professional team, which includes former journalists, can effectively share our clients’ news and key messages to its target audience. We have proven success in PR and marketing which builds and manages reputation. We find the newsworthy angles, build relationships with local and national journalists, produce engaging social media content and improve websites. Our team can also create dynamic videography and photography as well as provide media training for members of staff.
We can create editorial content to profile a member of staff and their stance on a national educational issue, celebrate student achievement, showcase examination results and highlight charitable efforts. We can secure media coverage to increase our clients’ profiles and get their name and stories out there.
The Prominent team are well-versed in key education talking points ranging from GCSE and A Level results, Ofsted inspections and league tables to pastoral care and students’ physical and mental health and wellbeing.
But it is not just proactive PR that Prominent offer – we can handle crisis situations. Whether the business is under pressure financially or has had a damning inspection, Prominent can develop a crisis communications plan. This will ensure that the client is ready to react to any scenario and protect their reputation.
Find out more about our work with schools below.