Buckingham Palace is searching for a new digital communications officer to “find new ways to maintain The Queen’s presence in the public eye and on the world stage”.
The role, which will involve covering state visits, researching and writing feature articles and managing digital platforms, comes with a salary "circa £30,000 dependent on experience."
It might seem odd for the monarchy - steeped in tradition and history - to be doing something so modern and forward-thinking.But in fact the Queen is no stranger to social media.
In March this year, she published her first post on Instagram during a visit to London's Science Museum to the @TheRoyalFamily account."Today, as I visit the Science Museum I was interested to discover a letter from the Royal Archives, written in 1843 to my great-great-grandfather Prince Albert," she wrote in the post, using a touch screen iPad at the museum to send the message.
Her grandson Prince Harry is also a fan of connecting with the public through social media.Who can forget his “mic drop” antics with granny and the Obamas, promoting the Invictus Games, which went viral on Twitter?Or when the prince was broadcast live on Facebook being tested for HIV, garnering enormous publicity and audience reach?He, and wife Meghan Markle, also use their own Instagram account to post adorable pictures of their first-born son, Archie Harrison.
So what can we learn from the way the monarchy is adapting to communicate with its audience?Plenty!
In fact, it demonstrates precisely why businesses around the UK - big and small - should be really focusing on their own social media strategy.Whatever service you offer, product you sell, reason you have to exist, you need to reach an audience to make it count.Once upon a time this consisted of billboard and newspaper advertising, the odd clipping from your local rag, a paid-for slot on the radio.
Now, not only do we have access to traditional channels for communicating with the public - we have a whole host more.Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Snapchat. There are a wealth of platforms out there where millions of potential customers and clients lurk.The key to making these networks work for you is understanding what content to use and how to maximise your reach.This is no scattergun approach. This takes skill.
As a PR company, social media management is one of a host of elements we deem a necessity to reputation building.We are constantly online in the office and, when we’re not online, we have alerts on our devices that tell us whenever there is news.We have often had clients that struggle to understand the usefulness of social media and how it helps their business in obtaining leads and eventually, sales.But while it should be noted that social media should never just be used as a selling tool, it can boost awareness, build a buzz and help you reach new customers which, in turn, can have a positive effect on profits.
Social media can increase your brand awareness on a local, national or even global level. And there is a social media platform suitable for every business whether your B2B or B2C.Our clients have had some incredible results from social media alone.We have helped businesses launch social media campaigns that have gone viral. We’ve helped others increase followers through targeted competitions. We have also successfully explored the many benefits of working with social media influencers.We could do this for you too.
If you don’t understand social media - or are afraid of it - we can help. If you haven’t the time to update multiple platforms on a daily basis - we will step in. If you don’t know what the point of a hashtag is - let us guide you.
You simply can’t afford not to be on this gravy train.It’s all about moving with the times.
When the Queen ascended to the throne, news was delivered in black and white newsprint, telegram and, in some wealthy homes, a television set with one channel.These days we are all treated to colour magazines, email correspondence and Netflix, Prime and Freeview which, quite frankly, means none of us have enough hours in the day to cram in all the superb entertainment we have at the click of a button.
Let’s face it, if Her Majesty at the grand old age of 93 has got her head around all this, so can you.If your business could benefit from a social media boost, give us a call today. We promise to give you the royal treatment all the way.
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